After McLaughlin died the Norris family look over as owners of the team. They were also the owners of the Chicago Stadium where the games were held. They allowed Bill Tobin to make the decisions of the teams until he left the to run another professional hockey team. James D. Norris took over as owner of the team after James E. Norris died. Norris Jr. took an active role in how the team was managed and who was in charge of the players. Under Norris Jr. the team won another Stanley Cup title in the year 1961.
During this time the Blackhawks had some great young players. Bobby Hull would not only set records for the team but make it into the Hockey Hall of Fame along with Pierre Pilote. While under the active rule of Norris the team made it into the Stanley Cup game four times. In 1966 there was a threat that the Blackhawks would be moved to St. Louis since Norris owned the St. Louis Arena. Before the move the Blackhawks would come under new ownership.
The team did well under Norris until his dead in 1966. At this time the Wirtz family became the owners of the Blackhawks. The team had made a number of playoff appearances during this time. They have also finished near the top of their conference in several seasons under the direction of owner Bill Wirtz. Rocky Wirtz took control of the team in 2007. While many people say that he discouraged fan interest the team did very well. They won three Stanley Cups and has some great players.
All was not well at first for the Blackhawks. In 2004 there were considered to be the worst franchise in professional sports. Bill Wirtz did not allow the home games to be broadcasts to the fans in Chicago. He stated that was unfair to the people that have purchased season tickets. The price of the average ticket was also raised. It was $50 for one ticket to get into a game .This was the most expensive price in the NHL. This caused many fans to turn from the Blackhawks and become fans of the Chicago Wolves.
All was not lost for the Blackhawks, Dale Tallon took over as general manager of the team. He signed Stanley Cup winner Nikolai Khabibulin to the team. During the 2004-2005 season the team finished the second worse in the NHL. The Blackhawk team spend a lot of money looking for new talent and the signing of free agents. By 2006 Wirtz died. His son Rocky took over the team and he changed some of the policies that his father had in place.
Rocky signed a deal with Comcast Sports in Chicago to allow fans in the area to see the game from their home. All of the regular season games were broadcast for the local audience. John McDonough from the Chicago Cubs became the new president of the team. He has improved marketing strategies’ for the team in hopes to win back some of the local fans. By 2010 the team was back in the playoffs and had a number of new and talented players. They were so good that they made it to the Stanley Cup and won the game, This was the first time they had won this championship game since 1961. They won this championship again during the 2014-2015 season.